Dallas Wholesale Distribution Adds Versetta Stone to Product Offering
September 13th, 2020
Dallas Wholesale (DW) Distribution, a family-owned and -operated two-step wholesale distributor of building materials and millwork, is expanding its product offering with the addition of Versetta Stone stone siding. Versetta Stone siding panels provide the beauty and texture of authentic stone masonry in a panelized, mortarless format that can be installed easily by traditional carpenters and siding contractors.
“We’re always looking for products that align with our customer base. Stone is a common cladding in our markets; however, most of our customers don’t service the masonry business, so we didn’t have a great option for them,” said Matt Ellis, Vice President of Talent Management & Marketing at DW Distribution. “When we reviewed Boral Building Products’ Versetta Stone offering, we knew it made a lot of sense. It appeals to the dealer because they already sell siding—it’s a great add-on. For the builder, it offers both easy installation and a great look to boost their brand.”
DW Distribution will offer the full lineup of Versetta Stone—including three profiles (Tight-Cut, Ledgestone, and Carved Block) and all colors. Its three locations, Austin, Dallas, and Oklahoma City, serve most of Texas and Oklahoma, as well as parts of Louisiana, Arkansas, and New Mexico.
“As a specialty products distributor in Texas and Oklahoma, DW is known for providing a lot of value and having great relationships,” said Austin Crawford, Director of Sales-West for Boral Building Products. “We are excited to have them as the newest Versetta Stone distributor and are looking forward to working closely with them to develop the markets they serve.”
For more information on DW Distribution, visit www.dwdistribution.com. For more information on Versetta Stone, visit www.versettastone.com.
About Dallas Wholesale Distribution
DW Distribution Inc, established in 1955, is a family-owned and -operated two-step wholesale distributor of building materials and millwork products serving the Texas, Oklahoma, Arkansas, Louisiana, and New Mexico markets. The company’s operations include a millwork distribution center in DeSoto, Texas, and building material branches in DeSoto and Round Rock, Texas, with offerings including roofing, siding, dimension lumber, engineered wood, sheathing, insulation, housewrap, and more. For more information, visit www.dwdistribution.com.
About Boral Building Products
Boral Building Products is a division of Boral North America, the North American arm of Boral Limited, an international building products and construction materials group with three strong divisions: the high-performing, well-positioned construction materials business of Boral Australia; USG Boral, a fast-growing plasterboard joint venture in Asia, Australia and the Middle East; and Boral North America, a scaled and growing building products and fly ash business.
A leader in exterior building materials, Boral North America has earned its reputation one product at a time, helping builders grow their businesses with quality bricks, stone, stone veneer, roofing, siding, shutters, and trim. The Boral Building Products division comprises 11 well-known exterior product brands: Atlantic® Premium Shutters, Builders Edge®, Foundry® Specialty Siding, Kleer® Lumber, Mid-America Siding Components®, SturdiMount®, Tapco Tools®, TruExterior® Siding & Trim, Vantage®, Versetta Stone®, and Wellcraft Egress Systems®. For more information, visit www.boralbuildingproducts.com.